Privacy policy and terms and conditions
For SMS marketing, every registration needs to include a link to both privacy policy and terms and conditions documents. These documents need to meet specific requirements that protect your customers and keep you compliant with industry standards. Registrations that don't include them will be rejected.
You'll need to host these documents on your website, and they should be easy to find by any visitor to your website.
Your privacy policy must:
- Disclose what data you collect and how it's used
- Explain that mobile information won't be shared with third parties for marketing purposes (required by CTIA)
**Crisp does not share any customer data with third parties for marketing purposes
Your terms and conditions should generally include:
- Program or brand name
- Program description
- Message and data rates may apply disclosure
- Message frequency (or recurring message disclosure)
- Customer support contact information
- Complete opt-out instructions (HELP and STOP), displayed in bold
- Link to the privacy policy
- Disclosure that states "Carriers are not liable for any delayed or undelivered messages"
Example templates
Here you can find some templates to give you an idea of what your terms of use and privacy policy can look like. We provide these to help you get started and not as legal advice. You should consult with your legal counsel to make sure that your terms and conditions and privacy policy are compliant with applicable laws and consistent with standards for your particular State and use cases.
Terms of Use:
https://docs.google.com/document/d/1IY21T9wytQlhMMtX6KJDMlVVLJooWSmc5x-rNPWS8LU/edit?usp=sharing
Privacy Policy:
https://docs.google.com/document/d/1026uPKgs4eEpxGYVfxsCldsiIpqZ2mvdO-vTZ75lw_U/edit?usp=sharing
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